“A one-step application will clean, wax, protect the automobile, take off the over sprays, the leaf imprints, the bird stains, the road film, the tree saps and tar,” the pitchman in the ad says. Its members are usually friends, relatives and paid actors. In his car polish commercial, for instance, he declares, “I’ll tell you that is the best wax I have ever seen in my life.” The commercial, called “Incredible Breakthroughs,” has an “audience” that is asked to help demonstrate the product. He is bringing the enthusiasm he put behind his real estate schemes to his latest pursuit.
That had nothing to do with the downfall.” The big problem, he says, was there were too many other promoters. Still, Hoffman said recently that there was nothing wrong with his real estate advice: “The courses work. Hoffman filed for personal bankruptcy in April, 1988, listing $831,050 in assets and $6.8 million in liabilities, many of those debts of the company.
